Why don’t Italians drink takeaway coffee !?

Everyone in Europe seems to love takeaway coffee. Apart from the Italians. They prefer to stay put. Why is that !?

It’s fast

Drinking coffee in Italy is a quick ritual. You order the coffee. You down it. You pay. And you’re out. The BBC News tried to see for how long it took – start to finish. So they went to a coffee place in Italy. Ordered “un espresso”. Got it after 36 seconds. Drank. Finish in 40 seconds.

It’s a break

For the Italians the coffee is a ritual. It’s like a sacred thing. Coffee is just one moment to be relaxed, to have a pause, to find someone to chat with. It’s a kind of an excuse to interrupt the long work day.

It’s not too hot

In other countries coffee is served piping hot, so you can’t drink it straight. But here it’s served much cooler. The right temperature for immediate drinking.

So will Italians ever dare to abandon their tradition and take their coffee to go !?

Absolutely not! The Italians loves their “macchiato” which is an espresso coffee drink with a small amount of milk, usually foamed. In Italian, macchiato, means “stained” or “spotted” so the literal translation of “caffè macchiato” is “stained coffee”, or coffee with a spot of milk.

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